Kerry Foods’ Fridge Raiders brand has introduced a range of veggie bites, marking its entry into the plant-based category.
Made from seasoned vegetables, the snacks come in three flavours: Mexican heatwave, Indian masala and simply seasoned.
A source of fibre, the new Fridge Raiders products are available in 70g and 50g formats and can be enjoyed on the go.
“We are so excited to enter the plant-based category with the launch of our new veggie bites range,” said Lauren Innes, senior brand manager, Fridge Raiders.
“Fridge Raiders is committed to creating real food that will sustain consumers for longer, through our investment in flavour innovation and delivering great-tasting, high-quality snacks.
“With shoppers continuing to look for variety in healthy snacks, we are confident that our three flavours will be crowd pleasers and fly off the shelves.”
The Mexican heatwave and simply seasoned bites are rolling out to retailers including Tesco, Morrisons and Sainsbury’s starting this month, with an RSP of £1 for a 50g or 70g bag. The simply seasoned variety will also be stocked in Waitrose, while the Indian masala flavour will be launching in Tesco and Waitrose.
Kerry Foods recently added two new limited-edition flavours to its Fridge Raiders chicken bites portfolio.
© FoodBev Media Ltd 2024
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