Country Archer Provisions has unveiled its first plant-based jerky line, made with king oyster mushrooms.
The new gluten- and soy-free offering comes in three variants: Spiced Bacon, which derives its flavour from natural hickory smoke, black pepper and a blend of spices; BBQ, combining a smoky BBQ flavour with a touch of sweetness; Teriyaki, featuring a blend of garlic, pineapple and ginger.
Containing 3g of dietary fibre per serving, the new offering is said to be low in fat and free from artificial preservatives, and was created in partnership with chef Will Horowitz.
The plant-based jerky is made using whole slices of king oyster mushrooms, which are said to have fibres with a similar look and tear to meat that deliver a chew comparable to traditional jerky.
“Throughout the last ten years that we have been crafting jerky, we’ve stayed committed to using only high-quality, responsibly sourced, real ingredients,” said co-founder and CEO of Country Archer Provisions, Eugene Kang.
“The new line continues our commitment to crafting real food to craft a better world, delivering a snack for flexitarians, curious carnivores and omnivores, meeting at the intersection of taste and real ingredients.”
With an SRP of $7.99, the new offering will be available at Sprouts, as well as on Amazon and the brand’s website this month, and at Whole Foods Market stores across the US in October.
© FoodBev Media Ltd 2024
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