Arla Foods to launch plant-based Lurpak

Arla Foods has revealed plans to launch a plant-based version of its Lurpak butter product, set to hit the shelves in 2024.

The European dairy cooperative is reportedly planning to launch the product in the UK and Denmark next year as a dairy-free alternative to its classic Lurpak butter.

A spokesperson for the company confirmed the launch, telling The Plant Base: “Milk will always be at the heart of what we do here at Arla, but we also know that many households who choose plant-based products also have dairy in their fridge.”

The spokesperson added that Arla Foods remains committed to “providing great-tasting, nutritious food” and wants to give consumers the options that can meet their changing needs and tastes.

The plant-based product will join Lurpak’s current range which includes butters in both block and spreadable formats, including lighter variants.