Dairy-free confectionery brand 7th Heaven has announced the addition of a chocolate peanut butter cup product to its range.
The launch aims to ‘redefine’ the vegan chocolate experience and promises consumers a creamy, ‘melt-in-your-mouth’ texture.
It follows the introduction of Hershey’s Reese’s oat milk peanut butter cups, debuted last year as a vegan alternative to the classic Reese’s product. With its latest offering, 7th Heaven – based in Israel and the US – aims to provide an alternative that co-founder Elya Adi believes can “compete with giants like Reese’s” in delivering a tasty and sustainable innovation.
7th Heaven’s chocolate peanut butter cups are dairy-free, non-GMO, kosher pareve certified and made from Fairtrade cocoa.
Adi commented: “We’re not just launching another chocolate product; we’re introducing a taste and lifestyle revolution. Our peanut butter cups are the culmination of our commitment to excellence, sustainability and compassion.”
The new product is launching online this month. 7th Heaven’s existing range is currently available at more than 700 retail locations.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.