Planted Ventures, a vertically integrated manufacturer specialising in frozen entrees, bowls, vegetables and more, has announced the US launch of its Tattooed Chef brand products and private label offerings.
The products, sourced from Italian-grown ingredients and manufactured in LA, California, encompass four distinct categories: Entrée Bowls, Smoothie Bowls, Veggie Blends and Veggie Commodities.
Initially, Planted Ventures’ Tattooed Chef branded products are available at select Costco Wholesale Stores across the US. A broader national club and retail rollout for both the Tattooed Chef brand and private label is scheduled to commence later this year.
Driven by the concept of ‘nostalgic innovation,’ executive chef and founder Sarah Galletti – also known as The Tattooed Chef – has created a line-up of frozen foods that offer a plant-based twist on familiar favourites. Drawing inspiration from her Italian heritage and the rich cultural tapestry of Los Angeles, Galletti’s creations aim to deliver delicious, health-conscious options that are both convenient and easy to prepare.
This news comes after the Tattooed Chef announced its intention to file for protection under Chapter 11 of the US Bankruptcy Code in the summer last year. In a statement announcing the plans, the company’s chairman and CEO Sam Galletti explained that despite best efforts to maintain operations, the business has been impacted by “a challenging financing environment and an inability to raise additional capital”.
Focusing on this new strategy, Sam said: “We are and always will be a family business that is all about food. With Planted Ventures, we have gone back to our roots as a company and are re-defining the concept of better-for-you frozen food.”
Planted Ventures’ revamped product portfolio features a mix of perennial favourites such as Cauliflower Mac & Cheese bowls and Organic Acai bowls, alongside exciting new innovations and staple items like organic riced cauliflower, Mexican Style Street Corn, and sheet pan vegetables.
At the heart of Planted Ventures’ operations lies its vertically integrated model, centred around its farm in Prossedi, Italy. Here, the majority of the company’s non-GMO and organic produce is cultivated, processed and packaged in a fully automated facility spanning 100,000 square feet. This integrated approach ensures a reliable supply chain and quality control for both private-label and branded products.
Sam added: “In my 40 years in the food industry, I have come to understand that success is defined by three things: surround yourself with good people, control the manufacturing and have strong private label relationships”.
He continued: “At Planted Ventures, we have all that and more – we have a brand that consumers have embraced and, quite frankly, have missed. We are excited to commence this re-launch of the Tattooed Chef brand, establish and renew industry relationships, and to become part of the healthy eating journey of millions of plant-based intenders.”
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