UK brand Patak’s has announced the launch of its new Indian-style plant-based range which consists of easy cooking sauces and meal kits.
Patak’s vegan cooking sauces contain Indian spices, tomatoes and lentils to create daal-style curry flavouring which can be poured over and simmered with vegetables.
The flavour variations include Lentil Tikka Masala, Lentil Korma and Lentil Jalfrezi.
The meal kits contain a flavoured spice paste, an easy-to-cook carbohydrate (either brown rice or lentils) and a sachet of crispy onions to sprinkle on top.
Choices for the meal kits include Mild & Aromatic Biryani, Korma Spiced Daal and Hot & Spicy Biryani.
Charlotte Peterson, Patak’s senior brand manager, commented: “Patak’s plant-based range has been created with the growing trend toward meat-reduction in mind and presents a real opportunity for consumers who are meat lovers, meat reducers and vegetarians alike, to amplify veg in a delicious and indulgent way”.
She continued: “Consumer insight shows that a key barrier to meat reducing is that many of the more hesitant consumers still associate plant-based food with being bland and tasteless and this is where we can help! Indian food is known for its flavour and is synonymous with meat-free dishes, putting Patak’s in a perfect position to change long-standing consumer perceptions with the plant-based launch.”
The cooking sauces are available now in Ocado and Sainsbury’s with an RRP of £1.89 per 345g. Further rollout in Tesco and Co-op is expected in November.
The meal kits are available now in Ocado and Sainsbury’s with an RRP of £2.89 per meal kit (which serves 2). Further rollout in Co-op is expected in November.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.