US plant-based company Califia Farms has announced the nationwide distribution of its line of plant butters, as it looks to capitalise on consumer demand for vegan butter alternatives.
Known for its plant-based milk, creamers and cold brew coffee, the plant-based butter alternative marks the company’s first product outside the beverage category.
The cashew and tiger nut-based butters are available in two flavours: sea salt with avocado oil, and sea salt with olive oil. They contain no canola or palm oil, soy or GMOs.
Califia Farms launched the range earlier this summer but both varieties are now available nationally at Whole Foods Market, Kroger and Target, among other retailers. Each 8oz tub retails at $4.99.
“With people of all generations – especially Gen Z – eating more plant-based foods, now is the perfect time to introduce more delicious, plant-based options that fit seamlessly into their lifestyle,” said Suzanne Ginestro, chief marketing officer at Califia Farms.
“Our Plant Butters spread, melt and bake just like dairy butter, but have a clean label and high quality ingredients. We will continue to innovate and introduce products that are better for people and the planet.”
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.