Beneo has announced it is taking a 14% stake in Grillido, to better understand consumer preferences for plant-based meat solutions.
Grillido, the Munich-based hybrid-product start-up, focuses on the development, production, marketing and distribution of meat replacement and meat alternative products, as well as other meat-based products.
The start-up’s ecommerce platform, which provides consumer insights from multi-channel sales, will give Beneo faster and direct access to consumer feedback, enabling the ingredient giant to gain information about consumers’ plant-based preferences and needs. This will facilitate Beneo in the faster development of its existing product solutions for the plant-based market, as well as new products and innovations.
Dominic Speleers, member of the executive board at Beneo, said: “Moving closer to the consumer and having faster and direct feedback from the market on our solutions and products is a crucial advantage for Beneo as a B2B company. This way, we can further improve our solutions for the plant-based meat alternative market and make an important step forward in our plant-based protein roadmap.”
Financial terms of the deal were not disclosed.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.