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VOG MPU | Jul 2026
Fi Europe 2026
functional beverages
Kate Farms expands high-protein shake range with new vanilla flavour
Kate Farms expands high-protein shake range with new vanilla flavour

Plant-based nutrition brand Kate Farms has expanded its High Protein Nutrition Shake range with a new vanilla flavour, targeting consumers looking for convenient plant-based nutrition with a higher protein content.

New products
Huel debuts new Mixed Berry Black Edition RTD offering in the US
Huel debuts new Mixed Berry Black Edition RTD offering in the US

Plant-based nutrition brand Huel has expanded its portfolio in the US with the addition of a new Mixed Berry flavour to its Black Edition Ready-to-Drink (RTD) line-up.

New products
Laird Superfood's chief financial officer to step down in August 2026
Laird Superfood's chief financial officer to step down in August 2026

Laird Superfood, a functional food and beverage brand based in Colorado, US, has announced that its chief financial officer, Anya Hamill, will resign in August 2026.

Appointments
Huel expands Daily Greens RTD line-up with new flavour varieties
Huel expands Daily Greens RTD line-up with new flavour varieties

Huel has expanded its range of ready-to-drink Daily Greens carbonated beverages with two new flavour additions, Strawberry Lemonade and Pink Grapefruit.

New products
Leaft Foods builds on Lacto Japan partnership with new investment
Leaft Foods builds on Lacto Japan partnership with new investment

New Zealand-based Leaft Foods has received an investment from Japanese dairy group Lacto Japan, supporting the commercialisation of protein products made from its leaf protein ingredient.

Ingredients
Bol jumps on matcha trend with new Power Shake
Bol jumps on matcha trend with new Power Shake

UK plant-based F&B brand Bol is jumping on the booming matcha trend to launch Matcha Power Shake, the latest addition to its range of nutritionally complete drinks.

New products
Met Foods launches Mushus, a sparkling vegan collagen drink targeting beauty and gut health
Met Foods launches Mushus, a sparkling vegan collagen drink targeting beauty and gut health

Met Foods has entered the functional wellness beverage category with the launch of Mushus, a sparkling skincare drink.

New products
Plenish expands shots range with fibre and turmeric variants
Plenish expands shots range with fibre and turmeric variants

UK-based brand Plenish has added two new products to its functional shots portfolio, targeting digestive health and nutrient intake.

New products
Beyond reports record-low revenue, continues repositioning amid alt-meat headwinds
Beyond reports record-low revenue, continues repositioning amid alt-meat headwinds

Beyond Meat – now rebranding itself as Beyond The Plant Protein Company – has published its full year 2025 financial results, reporting its lowest revenues since going public in 2019.

Financial
Bansk Group acquires majority stake in So Good So You
Bansk Group acquires majority stake in So Good So You

Bansk Group has entered into a definitive agreement to acquire a majority stake in So Good So You.

Mergers & Acquisitions
Armored Fresh unveils new beverages with 30g protein and seven ingredients
Armored Fresh unveils new beverages with 30g protein and seven ingredients

Armored Fresh has announced the launch of its new clean label protein brand, Piilk, making its debut in the US with a high-protein beverage line.

New products
Danone acquires plant-based functional nutrition brand Huel
Danone acquires plant-based functional nutrition brand Huel

Danone has entered into an agreement to acquire UK plant-based functional nutrition brand Huel in a deal reportedly worth around €1 billion.

Functional
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