Condiments brand Vadasz has released a duo of fermented super condiment pots in Sainsbury’s stores across the UK.
The new range includes Raw Kimchi and Raw Garlic & Dill Sauerkraut and comes amid the driving interest in both fermented and Korean food.
The Vadasz products are being launched as part of the supermarket’s Future Brands initiative, which aims to meet demand for new and authentic products.
Vadasz Raw Kimchi pots feature a mix of Chinese cabbage, carrots, spring onions, chilli, ginger and garlic. Meanwhile, each sauerkraut pot contains a mixture of white cabbage, cucumber, garlic, black peppercorns and caraway seeds.
Both products are naturally fermented, containing live cultures to boost gut health and immunity. The condiments are also suitable for vegans.
Charlie Holland, senior marketing manager for Vadasz, said: “Vadasz Raw Kimchi and Raw Garlic and Dill Sauerkraut make it easy to add a burst of colour, taste and texture to the meals we love – as well as create new and inspired recipes such as kimchi pancakes.
“The characteristic fresh crunch makes the brand’s products stand out from ambient options that fermented food lovers may have tried before. We’re excited to take Sainsbury’s shoppers on a journey through global flavours as the pots become a staple in the fridge – adding a boost to every meal through the power of plants.”
The two fermented condiments will be available in 407 Sainsbury’s stores across the UK.
© FoodBev Media Ltd 2024
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