The Simple Root, a plant-based brand backed by McCain Foods and venture management firm Pilot Lite, is launching a range of vegetable-forward dips in the US.
The refrigerated line includes plant-based dips, cream cheese-style and artisan cheese-style spreads, with a main base of root vegetables combined with vegetables, fruits, herbs and spices.
The dips will consist of variants such as Salsa Con Queso; Sweet & Spicy Mango Sweet Potato; and Spinach, Artichoke & Kale while the artisan cheese-style spreads include Sun-dried Tomato Caprese and Smoked Gouda offerings.
The brand’s cream cheese-style spreads consist of Original Plain; Garlic & Herb; Strawberry; and Sweet Chili variations.
The Simple Root products do not contain any dairy, nuts, soy, gluten, wheat, eggs, artificial colours, flavours or preservatives.
Lora Spizzirri, chief technology officer of The Simple Root, said: “Our patented process allows us to create dips, cheeses, sauces and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.”
The new range will be available across the US in Autumn.
The Simple Root brand was initially launched in September last year.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.