The Kraft Heinz Not Company debuts NotMayo

A year on from the announcement of their joint venture, Kraft Heinz and NotCo have unveiled their second plant-based innovation: NotMayo.

The Kraft Heinz Not Company, which introduced its first product – dairy-free cheese slices – in November, is initially rolling out the new alt-mayonnaise in select US regions.

The product is said to have a savoury and creamy taste that is similar to that of traditional mayo.

The suggested retail price of $5.99 aims to bring value to consumers, as The Kraft Heinz Not Company looks to “democratise” plant-based foods. 

NotMayo will initially be available across the Midwest, Northeast and Southeast, with plans in place for a further rollout across the US and into Canada later this year.