© The Kraft Heinz Not Company
A year on from the announcement of their joint venture, Kraft Heinz and NotCo have unveiled their second plant-based innovation: NotMayo.
The Kraft Heinz Not Company, which introduced its first product – dairy-free cheese slices – in November, is initially rolling out the new alt-mayonnaise in select US regions.
The product is said to have a savoury and creamy taste that is similar to that of traditional mayo.
The suggested retail price of $5.99 aims to bring value to consumers, as The Kraft Heinz Not Company looks to “democratise” plant-based foods.
NotMayo will initially be available across the Midwest, Northeast and Southeast, with plans in place for a further rollout across the US and into Canada later this year.
© FoodBev Media Ltd 2022
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