Rude Health has launched a duo of organic No Sugars dairy-free drinks into UK retail.
The latest launches contain no naturally occurring sugars and have been created in response to consumer demand for “clean and natural ingredient decks, combined with a growing consumer desire to reduce or avoid sugar”.
No Sugars Oat is created by tweaking the production process so the oats don’t release any sugar. It is made with four natural ingredients, including 10% gluten-free oats.
No Sugars Almond utilises the natural sweetness of almonds, with a blend of three ingredients including organic Italian almonds with spring water and a little carob seed flour to keep it creamy and smooth.
Rude Health products are organic, dairy-free, gluten-free and non GMO.
Founder, Camilla Barnard, said: “I am even more excited than usual about our No Sugars range innovation. It’s personally a dream drink because I don’t have a sweet tooth, but I am big on flavour and we have managed to get all the flavour of Oat and Almond with none of the sugars.”
She added: “It’s also a great technical achievement for the team. All grains contain some sugar, naturally, so the challenge of making a delicious creamy milk out of them without getting any of the sugars from them is something I am very proud of”.
No Sugars Oat and No Sugars Almond will be available at UK Waitrose stores and Ocado. No Sugars Almond will be available for an RRP of £2.30 and Oat will be available for an RRP of £2.20.
© FoodBev Media Ltd 2023
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