Quorn implements NaviLens packaging technology

Quorn is launching a new Mini Vegan Sausage Rolls frozen product, which will be one of the first meat-free products to include NaviLens technology on its packaging.

NaviLens technology aims to improve accessibility for visually impaired shoppers. Barcodes on the packaging can be read by smartphone devices up to 12 times further away than standard QR codes and with no focus needed, eliminating the need for a shopper to know the exact location of the code.

Through the barcodes, consumers can access key information on the ingredients, preparation instructions and recycling information, all heard aloud through their mobile device.

Gill Riley, marketing director at Quorn Foods UK, said: “We’re really proud to be the first meat-free brand to add NaviLens technology to our packaging. As category leaders, we want to make our products as widely accessible as possible. NaviLens technology is a huge step in the journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired.”

The new Mini Sausage Rolls are made with Quorn sausage filling, encased in vegan pastry. Alongside a vegetarian Tomato & Mozzarella escalope product, the sausage rolls are among the first of 42 SKUs that will carry NaviLens QR codes over the next 12 months.

Gill added: “The new Mini Sausage Rolls are our first snacking launch in the frozen category and a great opportunity for retailers to provide more vegan options around social occasions and seasonal events. We expect the products to perform particularly well around the peak seasons of summer picnics and Christmas party season.”

The new Mini Vegan Sausage Rolls are launching in Asda on 20 August, with further rollouts in Morrisons and Sainsburys stores across the UK later this year.