Premier Foods-owned Paxo has expanded its offering with the launch of meat-free meal makers to help consumers create nutritious, meatless versions of popular meals.
The mixes currently available are a burger mix and a meatball mix, with a sausage mix due to hit retailers in the coming months.
The vegan mixes are high in plant-based proteins and can be used to make dishes in 20 minutes.
“We are expanding our range – using our expertise in dry mixes – to offer retailers a selection of products that span many growing meal occasions. As a brand that is an expert in store cupboard mixes, Paxo is very well placed to deliver in this space as it offers the familiarity and credibility that shoppers seek. Paxo broadens the appeal of meat-free meals and will attract new customers to the category,” said Helen Touchais, brand director at Premier Foods.
The mixes are available in Asda and Sainsbury’s stores nationwide for an RRP of £2.25.
© FoodBev Media Ltd 2024
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