Meatless Farm is back in retail following its acquisition by VFC Foods in June and is launching a brand-new innovation, Pork & Apple Sausage.
The new plant-based sausage joins the UK brand’s well-known plant-based Mince, Chicken Breasts and Quarter Pounder Burgers in Asda stores this week, as well as its Beef, Red Wine & Porcini Mushroom Girasole and No-Duja Ravioli.
Available in a 300g pack of six, the Pork & Apple Sausages are created with pea protein and provide a 12.3g serving of protein per 100g. They are retailing at Asda for £2.75.
Meatless Farm will be relaunching into further retailers and across foodservice nationwide within the next two months, supported by a multi-channel national marketing campaign.
Dave Sparrow, CEO of Meatless Farm, said: “Getting Meatless Farm back on shelf for our valued consumers is our number one priority and we have been working tirelessly with our partners and customers to make this happen”.
He added: “Our pasta lines stretch the brand into a new eating occasion and we’re excited to be the first brand to launch a plant-based Pork & Apple Sausage, converting new consumers via a premium, top-selling flavour profile from the meat category”.
© FoodBev Media Ltd 2023
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