Itsu launches sweet bao buns

Asian-inspired food brand itsu has launched two flavours of sweet bao buns into the frozen dessert category.

The new products are available in chocolate and miso salted caramel varieties. The melt-in-the-middle, hot fluffy buns are suitable for vegans and are ready to eat minutes after being removed from the freezer. The buns are served hot via steaming or microwaving.

The chocolate sweet bao buns are made using coconut cream for a velvety texture and use Rainforest Alliance Certified cocoa.

Julian Metcalfe, founder of itsu, said: “Sweet Bao is a historic breakthrough – every now and then, the team hits a bullseye; this is one such lucky example. After more than 50 failed trials, we managed to get rich quality chocolate and miso salted caramel to flow, molten warm, from inside a fluffy bao bun. It’s the result of our dedicated 10-person strong NPD team who have worked tirelessly for one year to create this phenomenal first-to-market new product in supermarkets”.

The new frozen treats are available for RRP £3.50 in Tesco stores now, with further rollout planned for April.