Haofood, known for developing plant-based chicken from peanuts, has released Carefree Pulled Chickless, a clean-label plant-based chicken, available in China.
Clean-label products are made without extra added artificial additives, preservatives, thickeners, water retention agent, colourings, flavourings and MSG.
Astrid Prajogo, founder & CEO of Haofood, commented: “Clean-label products will be more favourable for consumers, as one of the main reasons to choose plant-based products is for its health benefits. The consumer demands the assurance that they are eating the healthiest and safest food product and, at the same time, that it is less harmful to the planet.”
She continued: “Carefree Pulled Chickless is healthy and delicious, using simpler and plant-based ingredients produced with our know-how that enables us to create great texture and taste at the same time.”
The Carefree Pulled Chickless is available in three flavours: Original, Xinjiang Spices and Salt & Pepper
The primary ingredient, peanut, naturally contains a high level of aspartic and glutamic acid, common amino acids which creates an umami taste. Ingredients such as salt, pepper, chilli powder, cumin, clove and ginger have also been used to enhance the flavour of the clean-label plant-based chicken.
© FoodBev Media Ltd 2024
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