Häagen-Dazs unveils oat-based frozen dessert range

Häagen-Dazs has unveiled a collection of new plant-based frozen desserts launching into the Canadian market.

The new vegan collection features three flavours, Chocolate Peanut Butter, a rich chocolate frozen dessert with creamy peanut butter swirls, Vanilla Raspberry Truffle, a frozen vanilla dessert with raspberry ribbons and truffle pieces, and Caramel Fudge Chip, a frozen caramel dessert with fudge chips and almond-based caramel ripple.

Nestlé owns the rights to Häagen-Dazs in the US and Canada, while General Mills sells the brand in non-US markets.

Juliane Trenholme, marketing VP at Nestlé Canada, said: “Consumers recognise Häagen-Dazs for its creamy texture, simple ingredients and indulgent flavours which is why we created a new plant-based collection. Each new flavour is made in Canada and is designed for consumers who want a plant-based option without any compromise on texture or taste.”

To deliver the brand’s signature taste without the use of dairy, the frozen dessert collection uses an oat base as the main ingredient. Häagen-Dazs adds flavours like chocolate, vanilla and caramel and elevates them with sauces and inclusions for a dessert experience that’s vegan-certified and matches the taste of dairy-based ice cream.

Häagen-Dazs’ plant-based dessert range is available now in major grocery stores across Canada.