Beyond Meat – otherwise known as Beyond The Plant Protein Company – has announced the nationwide roll-out of its new Beyond Breakfast Sausage line-up at major US retailers.

The new line-up includes Beyond Breakfast Sausage Links and Beyond Breakfast Sausage Patties in Original and Spicy varieties.

Beyond describes the products as ‘crafted with simple ingredients’ including avocado oil, pea protein and brown rice protein. They contain 7-9g of protein per serving, with just 0.5g of saturated fat and no cholesterol.

Made without GMOs, the new products are the first plant-based breakfast sausages to earn Clean Label Project Certification, which recognises products that meet high standards of ‘purity and transparency’.

Beyond has undergone significant reformulation efforts in recent years in an effort to clean up the labels of its products as consumer awareness of ‘ultra-processed foods’ has stirred discussion around the health credentials of plant-based meat alternatives.

The Beyond Breakfast Sausage products are also certified by the American Heart Association’s Heart-Check programme.

Ethan Brown, founder and CEO of Beyond Meat, said: “We’re thrilled to bring our new Beyond Breakfast Sausage line-up to retailers nationwide, giving consumers more opportunities to fuel their bodies with these Clean Label Project Certified products”.

The company’s recent rebrand, including the new alternative name Beyond The Plant Protein Company, comes as it diversifies its portfolio to include functional beverages alongside its core plant-based meat line-up.